The URL has been added to the top of both sides as well as the words "ORDER TODAY!!".
Some additions and modifications have been made to both sides of the See Saw Couture including the addition of a new shoe, reduction in size of both photographs, the inclusion of text beneath both photos, as well as making both photos appear to be Polaroids.
For the new See Saw Couture postcard, we've pulled various elements from previous collateral items in order to maintain an overall consistent feel with the existing brand identity. Newer collateral items have been leaning more towards various pinks which we've also incorporated into both sides of the layout.
Using the provided product shots, the low and high tops have been slightly color corrected - but we've also applied some additional reflective lighting from the flames which appear above the word "SIZZLING".
To the right of the word "SIZZLING" we've actually taken the description directly from a dictionary. At first, viewers will suspect it to be a simple description. But upon closer inspection they'll discover that the text has been slightly modified to work as ad verbiage.
The provided image of Shane Sparks on the opposite side of the layout was unfortunately a low res image. Our solution was to apply various techniques to make both photographic elements appear to be illustrations (as seen in the close up shot below). We've also toned back the color of the background in order to place more emphasis on the group of people within the layout.
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